{"id":451,"date":"2019-05-20T15:58:27","date_gmt":"2019-05-20T20:58:27","guid":{"rendered":"http:\/\/www.ir-dweb.com\/blog\/?p=451"},"modified":"2022-06-24T15:24:29","modified_gmt":"2022-06-24T20:24:29","slug":"jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito","status":"publish","type":"post","link":"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/","title":{"rendered":"Jonah Berger: Contagioso, Como conseguir que tus productos e ideas tengan \u00e9xito"},"content":{"rendered":"Compartir <div class=\"synved-social-container synved-social-container-share\"><a class=\"synved-social-button synved-social-button-share synved-social-size-32 synved-social-resolution-single synved-social-provider-facebook nolightbox\" data-provider=\"facebook\" target=\"_blank\" rel=\"nofollow\" title=\"Compartir en Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fir-dweb.com%2Fblog&#038;t=Jonah%20Berger%3A%20Contagioso%2C%20Como%20conseguir%20que%20tus%20productos%20e%20ideas%20tengan%20%C3%A9xito&#038;s=100&#038;p&#091;url&#093;=https%3A%2F%2Fir-dweb.com%2Fblog&#038;p&#091;images&#093;&#091;0&#093;=https%3A%2F%2Fwww.ir-dweb.com%2Fblog%2Fwp-content%2Fuploads%2F2019%2F04%2Fjonah-berger.jpg&#038;p&#091;title&#093;=Jonah%20Berger%3A%20Contagioso%2C%20Como%20conseguir%20que%20tus%20productos%20e%20ideas%20tengan%20%C3%A9xito\" style=\"font-size: 0px;width:32px;height:32px;margin:0;margin-bottom:10px;margin-right:10px\"><img loading=\"lazy\" decoding=\"async\" alt=\"Facebook\" title=\"Compartir en Facebook\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"32\" height=\"32\" style=\"display: inline;width:32px;height:32px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/ir-dweb.com\/blog\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/64x64\/facebook.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-32 synved-social-resolution-single synved-social-provider-twitter nolightbox\" data-provider=\"twitter\" target=\"_blank\" rel=\"nofollow\" title=\"Compartir en Twitter\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fir-dweb.com%2Fblog&#038;text=Jonah%20Berger%3A%20Contagioso%2C%20Como%20conseguir%20que%20tus%20productos%20e%20ideas%20tengan%20%C3%A9xito\" style=\"font-size: 0px;width:32px;height:32px;margin:0;margin-bottom:10px;margin-right:10px\"><img loading=\"lazy\" decoding=\"async\" alt=\"twitter\" title=\"Compartir en Twitter\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"32\" height=\"32\" style=\"display: inline;width:32px;height:32px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/ir-dweb.com\/blog\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/64x64\/twitter.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-32 synved-social-resolution-single synved-social-provider-linkedin nolightbox\" data-provider=\"linkedin\" target=\"_blank\" rel=\"nofollow\" title=\"Compartir en Linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fir-dweb.com%2Fblog&#038;title=Jonah%20Berger%3A%20Contagioso%2C%20Como%20conseguir%20que%20tus%20productos%20e%20ideas%20tengan%20%C3%A9xito\" style=\"font-size: 0px;width:32px;height:32px;margin:0;margin-bottom:10px\"><img loading=\"lazy\" decoding=\"async\" alt=\"linkedin\" title=\"Compartir en Linkedin\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"32\" height=\"32\" style=\"display: inline;width:32px;height:32px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/ir-dweb.com\/blog\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/64x64\/linkedin.png\" \/><\/a><\/div>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"435\" src=\"https:\/\/www.ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/jonah-berger.jpg\" alt=\"\" class=\"wp-image-453\" srcset=\"https:\/\/ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/jonah-berger.jpg 700w, https:\/\/ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/jonah-berger-300x186.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Jonah Berger es profesor de Marketing en la Wharton School de la Universidad de Pennsylvania, donde investiga sobre la influencia social y sobre c\u00f3mo los productos o ideas alcanzan el \u00e9xito. En su libro <strong>Contagious &#8211; Why things catch on?<\/strong> ( <strong>Contagioso &#8211; Como conseguir que tus productos e ideas tengan \u00e9xito<\/strong>) Jonah Berger habla de como el boca a boca es diez veces m\u00e1s eficaz  que la publicidad tradicional y de c\u00f3mo se consigue que la gente hable y comparta nuestros productos, ya que si entendemos la ciencia detr\u00e1s del boca a boca y transmisi\u00f3n social entenderemos por qu\u00e9  la gente habla y comparte.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Video: Jonah Berger &#8211; Why things catch on?<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rLcEc0Igz9A\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\">\n<\/p><\/iframe>\n\n\n<p>Video con subt\u00edtulos en ingl\u00e9s, para activarlos click en: <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-227 alignnone\" src=\"https:\/\/www.ir-dweb.com\/blog\/wp-content\/uploads\/2014\/04\/icon-subs.png\" alt=\"\" width=\"30\" height=\"23\"><\/p>\n\n\n<p>Son dos razones clave por las cuales el boca a boca es m\u00e1s efectivo, la primera es Confianza, &nbsp;la gente no conf\u00eda en los anuncios porque saben que los anuncios est\u00e1n tratando de convencerlos de algo, el segundo es el beneficio de orientaci\u00f3n (targeting) que da el boca a boca.<\/p>\n\n\n\n<p>*<em>Target: el tipo de personas al que va dirigido un producto y\/o servicio.<\/em><\/p>\n\n\n\n<p>\u00bfC\u00f3mo podemos encontrar nuevos clientes, nuevos consumidores, nuevas personas que podr\u00edan estar interesadas en lo que ofrecemos? es dif\u00edcil, ya que gastamos una gran cantidad de dinero en targeting online y digital, en ocasiones nos permite una mejor orientaci\u00f3n (target), pero todav\u00eda es dif\u00edcil encontrar a las personas adecuadas, entonces, que tal si pudi\u00e9ramos usar a otras personas para que hagan ese trabajo por nosotros. Si pudieramos hacer que nuestros clientes hagan el trabajo por nosotros, podr\u00edamos hacer que ellos hagan el target.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"600\" src=\"https:\/\/www.ir-dweb.com\/blog\/wp-content\/uploads\/2019\/05\/contagioso-jonah-berger.jpg\" alt=\"\" class=\"wp-image-476\" srcset=\"https:\/\/ir-dweb.com\/blog\/wp-content\/uploads\/2019\/05\/contagioso-jonah-berger.jpg 392w, https:\/\/ir-dweb.com\/blog\/wp-content\/uploads\/2019\/05\/contagioso-jonah-berger-196x300.jpg 196w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/figure><\/div>\n\n\n<p>Son 6 los factores por los que la gente habla y comparte (STEPPS):<\/p>\n\n\n\n<p>Moneda Social, Activadores, Emoci\u00f3n, P\u00fablico (publicidad ), Valor practico e Historias. Cada uno de estos es un conductor psicol\u00f3gico de por qu\u00e9 las personas hablan.<\/p>\n\n\n\n<p><strong>Moneda social<\/strong><\/p>\n\n\n\n<p>A la gente le importa c\u00f3mo se ve ante los dem\u00e1s. Quieren parecer inteligentes, geniales e informados. As\u00ed que aseg\u00farate de encontrar la &nbsp;excepcionalidad interna y hacer que las personas se sientan como personas con informaci\u00f3n privilegiada.<\/p>\n\n\n\n<p><strong>Disparadores (Activadores)<\/strong><\/p>\n\n\n\n<p>Los activadores son est\u00edmulos que hacen que la gente piense en cosas<strong> <\/strong>relacionadas con algo. Los activadores fomentan el boca a boca. Entonces, haga que las personas con frecuencia se activen para pensar en su producto o idea<\/p>\n\n\n\n<p><strong>Emoci\u00f3n<\/strong><\/p>\n\n\n\n<p>Cuando nos importa algo lo compartimos, Los contenidos contagiosos por naturaleza suelen evocar alguna clase de emoci\u00f3n.<\/p>\n\n\n\n<p><strong>Publico (Publicidad)<\/strong><\/p>\n\n\n\n<p>Hacer que las cosas sean m\u00e1s visibles hace que sean m\u00e1s f\u00e1ciles de imitar y que, por tanto, tengan m\u00e1s probabilidades de hacerse populares. Cuanto m\u00e1s p\u00fablico vea algo, m\u00e1s probable es que la gente lo imite. Dise\u00f1e productos e iniciativas que se anuncien (por ejemplo, zapatos con fondo rojo) y cree alg\u00fan residuo de comportamiento visible<\/p>\n\n\n\n<p><strong>Valor pr\u00e1ctico<\/strong><\/p>\n\n\n\n<p> A la gente le gusta transmitir informaci\u00f3n pr\u00e1ctica y \u00fatil, noticias que los dem\u00e1s puedan aprovechar . Las cosas \u00fatiles se comparten. As\u00ed que destaque un valor y una experiencia incre\u00edbles para que las personas puedan transmitirlo f\u00e1cilmente.<\/p>\n\n\n\n<p><strong>Historias<\/strong><\/p>\n\n\n\n<p>La gente no solo intercambia informaci\u00f3n, sino que cuenta historias. La informaci\u00f3n viaja bajo lo que parece una conversaci\u00f3n in\u00fatil, necesitamos insertar nuestros productos e ideas en historias que la gente quiera contar.  Las historias son naves, as\u00ed que construye un caballo de Troya. Crea una narrativa o historia que las personas quieran contar y que lleve su idea a lo largo del viaje.<\/p>\n\n\n\n<p>Jonah Berger va a estar en Lima Per\u00fa como parte del Wobi World Business Forum Lima 2019<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/wobi-lima-2019.jpg\" alt=\"\" class=\"wp-image-458\" srcset=\"https:\/\/ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/wobi-lima-2019.jpg 600w, https:\/\/ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/wobi-lima-2019-150x150.jpg 150w, https:\/\/ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/wobi-lima-2019-300x300.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\nCompartir <div class=\"synved-social-container synved-social-container-share\"><a class=\"synved-social-button synved-social-button-share synved-social-size-32 synved-social-resolution-single synved-social-provider-facebook nolightbox\" data-provider=\"facebook\" target=\"_blank\" rel=\"nofollow\" title=\"Compartir en Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fir-dweb.com%2Fblog&#038;t=Jonah%20Berger%3A%20Contagioso%2C%20Como%20conseguir%20que%20tus%20productos%20e%20ideas%20tengan%20%C3%A9xito&#038;s=100&#038;p&#091;url&#093;=https%3A%2F%2Fir-dweb.com%2Fblog&#038;p&#091;images&#093;&#091;0&#093;=https%3A%2F%2Fwww.ir-dweb.com%2Fblog%2Fwp-content%2Fuploads%2F2019%2F04%2Fjonah-berger.jpg&#038;p&#091;title&#093;=Jonah%20Berger%3A%20Contagioso%2C%20Como%20conseguir%20que%20tus%20productos%20e%20ideas%20tengan%20%C3%A9xito\" style=\"font-size: 0px;width:32px;height:32px;margin:0;margin-bottom:10px;margin-right:10px\"><img loading=\"lazy\" decoding=\"async\" alt=\"Facebook\" title=\"Compartir en Facebook\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"32\" height=\"32\" style=\"display: inline;width:32px;height:32px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/ir-dweb.com\/blog\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/64x64\/facebook.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-32 synved-social-resolution-single synved-social-provider-twitter nolightbox\" data-provider=\"twitter\" target=\"_blank\" rel=\"nofollow\" title=\"Compartir en Twitter\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fir-dweb.com%2Fblog&#038;text=Jonah%20Berger%3A%20Contagioso%2C%20Como%20conseguir%20que%20tus%20productos%20e%20ideas%20tengan%20%C3%A9xito\" style=\"font-size: 0px;width:32px;height:32px;margin:0;margin-bottom:10px;margin-right:10px\"><img loading=\"lazy\" decoding=\"async\" alt=\"twitter\" title=\"Compartir en Twitter\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"32\" height=\"32\" style=\"display: inline;width:32px;height:32px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/ir-dweb.com\/blog\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/64x64\/twitter.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-32 synved-social-resolution-single synved-social-provider-linkedin nolightbox\" data-provider=\"linkedin\" target=\"_blank\" rel=\"nofollow\" title=\"Compartir en Linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fir-dweb.com%2Fblog&#038;title=Jonah%20Berger%3A%20Contagioso%2C%20Como%20conseguir%20que%20tus%20productos%20e%20ideas%20tengan%20%C3%A9xito\" style=\"font-size: 0px;width:32px;height:32px;margin:0;margin-bottom:10px\"><img loading=\"lazy\" decoding=\"async\" alt=\"linkedin\" title=\"Compartir en Linkedin\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"32\" height=\"32\" style=\"display: inline;width:32px;height:32px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/ir-dweb.com\/blog\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/64x64\/linkedin.png\" \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Compartir Jonah Berger es profesor de Marketing en la Wharton School de la Universidad de Pennsylvania, donde investiga sobre la influencia social y sobre c\u00f3mo los productos o ideas alcanzan el \u00e9xito. En su libro Contagious &#8211; Why things catch on? ( Contagioso &#8211; Como conseguir que tus productos e ideas tengan \u00e9xito) Jonah Berger &hellip; <a href=\"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/\" class=\"more-link\">Sigue leyendo <span class=\"screen-reader-text\">Jonah Berger: Contagioso, Como conseguir que tus productos e ideas tengan \u00e9xito<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9],"tags":[],"class_list":["post-451","post","type-post","status-publish","format-standard","hentry","category-marketing","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jonah Berger: Contagioso, Como conseguir que tus productos e ideas tengan \u00e9xito - Ivan Rettes Blog<\/title>\n<meta name=\"description\" content=\"Jonah Berger es profesor de Marketing en la Wharton School de la Universidad de Pennsylvania, donde investiga sobre la influencia social y sobre c\u00f3mo los\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jonah Berger: Contagioso, Como conseguir que tus productos e ideas tengan \u00e9xito - Ivan Rettes Blog\" \/>\n<meta property=\"og:description\" content=\"Jonah Berger es profesor de Marketing en la Wharton School de la Universidad de Pennsylvania, donde investiga sobre la influencia social y sobre c\u00f3mo los\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/\" \/>\n<meta property=\"og:site_name\" content=\"Ivan Rettes Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-20T20:58:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-24T20:24:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/jonah-berger.jpg\" \/>\n<meta name=\"author\" content=\"iadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@irdweb\" \/>\n<meta name=\"twitter:site\" content=\"@irdweb\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"iadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/\",\"url\":\"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/\",\"name\":\"Jonah Berger: Contagioso, Como conseguir que tus productos e ideas tengan \u00e9xito - Ivan Rettes Blog\",\"isPartOf\":{\"@id\":\"https:\/\/ir-dweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/jonah-berger.jpg\",\"datePublished\":\"2019-05-20T20:58:27+00:00\",\"dateModified\":\"2022-06-24T20:24:29+00:00\",\"author\":{\"@id\":\"https:\/\/ir-dweb.com\/blog\/#\/schema\/person\/bede4d84a8f7520a9c369566f1abcd34\"},\"description\":\"Jonah Berger es profesor de Marketing en la Wharton School de la Universidad de Pennsylvania, donde investiga sobre la influencia social y sobre c\u00f3mo los\",\"breadcrumb\":{\"@id\":\"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/#primaryimage\",\"url\":\"https:\/\/www.ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/jonah-berger.jpg\",\"contentUrl\":\"https:\/\/www.ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/jonah-berger.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/ir-dweb.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jonah Berger: Contagioso, Como conseguir que tus productos e ideas tengan \u00e9xito\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ir-dweb.com\/blog\/#website\",\"url\":\"https:\/\/ir-dweb.com\/blog\/\",\"name\":\"Ivan Rettes Blog\",\"description\":\"Art\u00edculos y videos sobre Formaci\u00f3n personal, Marketing, Social Media, dise\u00f1o web\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ir-dweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ir-dweb.com\/blog\/#\/schema\/person\/bede4d84a8f7520a9c369566f1abcd34\",\"name\":\"iadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ir-dweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/270d0e866f231ddc3b83f31558654532b1c875446a2c27f9a1b4bdea82e2c00a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/270d0e866f231ddc3b83f31558654532b1c875446a2c27f9a1b4bdea82e2c00a?s=96&d=mm&r=g\",\"caption\":\"iadmin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jonah Berger: Contagioso, Como conseguir que tus productos e ideas tengan \u00e9xito - Ivan Rettes Blog","description":"Jonah Berger es profesor de Marketing en la Wharton School de la Universidad de Pennsylvania, donde investiga sobre la influencia social y sobre c\u00f3mo los","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/","og_locale":"es_ES","og_type":"article","og_title":"Jonah Berger: Contagioso, Como conseguir que tus productos e ideas tengan \u00e9xito - Ivan Rettes Blog","og_description":"Jonah Berger es profesor de Marketing en la Wharton School de la Universidad de Pennsylvania, donde investiga sobre la influencia social y sobre c\u00f3mo los","og_url":"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/","og_site_name":"Ivan Rettes Blog","article_published_time":"2019-05-20T20:58:27+00:00","article_modified_time":"2022-06-24T20:24:29+00:00","og_image":[{"url":"https:\/\/www.ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/jonah-berger.jpg","type":"","width":"","height":""}],"author":"iadmin","twitter_card":"summary_large_image","twitter_creator":"@irdweb","twitter_site":"@irdweb","twitter_misc":{"Escrito por":"iadmin","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/","url":"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/","name":"Jonah Berger: Contagioso, Como conseguir que tus productos e ideas tengan \u00e9xito - Ivan Rettes Blog","isPartOf":{"@id":"https:\/\/ir-dweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/#primaryimage"},"image":{"@id":"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/jonah-berger.jpg","datePublished":"2019-05-20T20:58:27+00:00","dateModified":"2022-06-24T20:24:29+00:00","author":{"@id":"https:\/\/ir-dweb.com\/blog\/#\/schema\/person\/bede4d84a8f7520a9c369566f1abcd34"},"description":"Jonah Berger es profesor de Marketing en la Wharton School de la Universidad de Pennsylvania, donde investiga sobre la influencia social y sobre c\u00f3mo los","breadcrumb":{"@id":"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/#primaryimage","url":"https:\/\/www.ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/jonah-berger.jpg","contentUrl":"https:\/\/www.ir-dweb.com\/blog\/wp-content\/uploads\/2019\/04\/jonah-berger.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/ir-dweb.com\/blog\/jonah-berger-contagioso-como-conseguir-que-tus-productos-e-ideas-tengan-exito\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ir-dweb.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Jonah Berger: Contagioso, Como conseguir que tus productos e ideas tengan \u00e9xito"}]},{"@type":"WebSite","@id":"https:\/\/ir-dweb.com\/blog\/#website","url":"https:\/\/ir-dweb.com\/blog\/","name":"Ivan Rettes Blog","description":"Art\u00edculos y videos sobre Formaci\u00f3n personal, Marketing, Social Media, dise\u00f1o web","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ir-dweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ir-dweb.com\/blog\/#\/schema\/person\/bede4d84a8f7520a9c369566f1abcd34","name":"iadmin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ir-dweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/270d0e866f231ddc3b83f31558654532b1c875446a2c27f9a1b4bdea82e2c00a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/270d0e866f231ddc3b83f31558654532b1c875446a2c27f9a1b4bdea82e2c00a?s=96&d=mm&r=g","caption":"iadmin"}}]}},"_links":{"self":[{"href":"https:\/\/ir-dweb.com\/blog\/wp-json\/wp\/v2\/posts\/451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ir-dweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ir-dweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ir-dweb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ir-dweb.com\/blog\/wp-json\/wp\/v2\/comments?post=451"}],"version-history":[{"count":0,"href":"https:\/\/ir-dweb.com\/blog\/wp-json\/wp\/v2\/posts\/451\/revisions"}],"wp:attachment":[{"href":"https:\/\/ir-dweb.com\/blog\/wp-json\/wp\/v2\/media?parent=451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ir-dweb.com\/blog\/wp-json\/wp\/v2\/categories?post=451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ir-dweb.com\/blog\/wp-json\/wp\/v2\/tags?post=451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}